Embroiderblog

Thursday, August 10, 2006

Embroidery Digitizing Pricing: one big question

I just did the best quote I've ever done. After fees and per/1000 charges, the invoice come to about $3 less than the quote. Perfect! The embroiderer sees two things:
1: I know a bit about what goes into a design, enough to quote accurately.
2: The perceived value stays high because I didn't undercut my self too much, and the customer pays a touch less than they expected, which is always a good transaction for the embroiderer.
I've experimented with different pricing set-ups a lot. I want to be competitive on a per/1000 stitches basis, while making a decent per/hour wage. My final solution is to use two methods, both a set-up fee and a very low per/1000 stitches price. This keeps my minimum charge high enough to cover sales+admin time, while "flattening" pricing for the embroiderer. You see, the problem is a steep pricing graph. With high per/1000 prices, the cost of digitizing is prohibitive for the small-businesses that populate our industry. Bigger designs cannot cost so much that the embroiderer cannot charge reasonable prices to a small or medium sized end-buyers.
One other "flattening" method I've seen is variable per/1000 pricing. One very good example (with, by the way, a great SEO'd website!)is 123Digitizing. http://www.123digitizing.com/
Their model is to drop the per/1000 price by $1 every 5000 stitches. Simple, steady, and flatter than other options. Not flatter than mine, yet, but pretty interesting. (In fact, a 9900 stitch design costs more than a 10500 stitch design because of the price break at 10,000 stitches. Weird, to be sure, but better than no price break at all.)see below for correction!

UPDATE
I was contacted with a correction in regards to the pricing for 123Digitizing. They round up the stitch count to the nearest 1000, eliminating any weird pricing breaks. Also, some questioned my own pricing. Well, generally I charge a $35 set-up fee, plus $1.50 per thousand stitches. So far I have found this works well.

3 Comments:

  • Digitizing and prices are always of interest to embroiderers...Time is always money, and change is constant.

    If technology interests you , or if both technology and some free stuff does it for you, maybe check out:
    www.i-cliqq.com

    Besides over 180 free designs to play with , which is really fun for startup embroiderers, you can also check out some of the latest digitizing features on software that is almost ''hot off the press''

    Having the right people, software,knowledge and equipment are all part of running a successful embroidery business.

    I-Cliqq is fresh, and new...Join a new world of possibility.

    By Blogger Nevi, at 3:56 AM  

  • The most important thing for embroiderers is the pricing of custom digitizing. Totally depend on the service, quality and delivery time.

    By Blogger Julia Robert, at 11:47 AM  

  • the pricing is the most important thing in custom digiting service..
    we provide one of the best quality digitizing services ...

    By Blogger Sabbir Ahmed, at 8:04 AM  

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